Design product experience systems
Information architecture, navigation, and consistency
TLDR
Fragmented navigation, terminology, and placement logic made complex products harder to understand.
I created repeatable systems for information architecture, vocabulary, and decision-making.
Findability improved and UX goals became easier to connect to business outcomes.
Philosophy
Experience quality is often an architecture problem before it is a screen problem. When terminology, navigation, and placement logic drift apart, people pay the tax in confusion.
I design systems that make complex environments easier to understand before the interface asks users to act.
Strategy in Action
Navigation consolidation
I led work to simplify fragmented pathways into a more coherent information architecture across complex product areas.
reduced duplicated decision paths
made related workflows easier to find and understand
Shared vocabulary model
I created clearer terminology rules so related concepts behaved consistently across enterprise, business, paygo, and free experiences.
reduced language drift across surfaces
supported clearer mental models for customers and internal teams
Placement decision tree
I turned subjective navigation debates into a repeatable framework grounded in user mental models.
made placement decisions easier to defend
gave partner teams a shared way to reason about where things belong
Builder consistency review
I aligned patterns, labels, and flow logic across related experiences so customers had less to relearn.
improved consistency across related workflows
tied systems work to findability, completion, and sentiment
Outcomes: clearer navigation and stronger findability
Helped teams improve positive feedback from 71% to 92%, consolidate fragmented navigation, and connect UX goals to measurable task completion and customer sentiment.